J E N N I   B U T T O N   

C A N A L W A L K

Retail Interior - Canal Walk, Cape Town

2003

 

The design of the retail clothing stores proposes that the store is not merely a shop, but an experience. Furthermore, it may not detract from the presentation of the merchandise itself. 

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The discussion of the parameters of the brief commenced with brainstorming ideas, concepts and key words relating to retail generally, globally and across cultures.  In-depth studies and analysis were undertaken of existing, past, successful and unsuccessful business models and brands throughout the trade, both nationally and internationally. 

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The research and discussions were narrowed down to address the specific brief, the choice of materials, selection of loose and fitted furniture and equipment, construction technology and detailing, lighting design, final finishes, textures, methods and strategies of presenting the merchandise and the profile of the target customer.